What is On-Page SEO? Guide to optimizing Onpage SEO Checklist

On page is an integral part of any SEO project. A well-optimized On page Website will help better user experience. And Google bot can easily read the content of the website. So what is On page SEO ?

The important knowledge about One page SEO and On page SEO Checklist will be summarized by Top On Seek after many practical experiences. We will help you understand better and don’t miss a note.

Onpage is an integral part of any SEO project. A well-optimized Onpage Website will help better user experience. And Googlebot can easily read the content of the website

What is On-Page SEO?
What is On-Page SEO?
Table of contents

1. What is Onpage SEO?
2. How to improve Onpage SEO is what – How to optimize on Website
3. Conclusion What is Onpage SEO?
1. What is Onpage SEO?
On-page SEO is the process of optimizing content and HTML source code, in order to clearly identify what the website is in and what content it is providing.

Some items on the website that you can optimize include Page Title, Title (H1,H2, H3), URL, Content, Meta descriptions, Internal link, External link, …

2. How to improve Onpage SEO is what – How to optimize on Website
If you are new to SEO, you can start with the basics. To rank higher in Google search, the website structure needs to be optimized both in terms of technique and content.

An optimized page will make it easier for your target audience to find your website on search engines. Then the level of satisfaction with the content and experience on the page will be clearly seen.

How to improve On page SEO

How to improve SEO On page
The basic way to optimize is to focus on the user’s search intent ( User Intent ), when they search for information. The main keyword will be to help website content get closer to users. And what holds them back is readability, user-friendly interface, and engaging content.

If you want Google to understand more about the content and areas of your website, to be prioritized on the SERPs , you need to be strong in Google’s algorithms.

2.1 Title (Title)
The title it is displayed on the search engine results (SERPs), is a very decisive factor in attracting and increasing Traffic for the page through clicks.

If a title isn’t compatible with the user’s search intent, they won’t click and ignore it.

What is Meta Title in On page SEO?
Meta Title
If a title doesn’t match the user’s intent, chances are they won’t click and read your post.

Some note:

Title contains important keywords but should not be stuffed.
Prioritize keywords at the beginning of the Title.
Title is not too long, only 65-70 characters.
Each Title is unique, not duplicate.
Write for users, customers, provide valuable content.
Stand out, summarize the content in the post, page or website.
Leverage branding in the title.
2.2 URLs
Before anything else, your URL should be short and clear (should not contain strange characters) And like Title, URL is also the perfect place to put keywords.

For example, avoid putting the year in the URL (https://www.toponseek.com/blogs/ahrefs/)

If you want your content to stay fresh (optimized for search year after year), it’s best to have URLs without a year.

Website URL Optimization
URL optimization of website
However, there may be some circumstances where your content is specifically tailored for a year. For example, if you want to write an article about “The craziest events of 2020”. You likely won’t be reusing this same content in 2021 to target “the craziest events of 2021”

If you decide to change the URL of a website, don’t forget to add a proper redirect to avoid 404 mistakes and save your old page SEO value.

2.3 What is Onpage SEO – How to optimize Meta Description
Meta Description is a summary of the content of the page displayed on the search page, it is a code in HTML with a maximum of about 150-160 characters (920 pixels).

Can help readers get impressed and know that this page has the content they need. A poor meta description tag will make the reader evaluate the article poorly and will choose a better article on the SERPs. This is also an important factor in Onpage SEO optimization .

Meta Description on SERPs
Meta Description on SERPs
Some notes:

Contains keywords: The most important keywords show up in the description.
Reasonable length: A description should be no more than 155 characters, preferably less.
Not the same meta description: same as the Title tag
Write easy to understand, concise: do not spam keywords in the article, pay attention to the content written for readers
Call to action : Will help direct action in the content.
Summary of content in the page: the description tag is written correctly, related to the article content. Check the display of the Description tag on many different interfaces: On mobile or desktop.
Write a description associated with the brand: you can add it to the Brand, use the description tag as a website advertising tool.
2.4 Keywords (Keyword)
Meta Keywords is a type of tag in the web, helping Google bots read the keywords that the website is implementing SEO and the right field is doing. Users will believe that the results of this website are relevant to their intentions.

What is One page SEO – Keyword
Some notes when optimizing keyword density

Keyword density: less than 3%, use SEO quake to check
Important positions where keywords should appear:
+ In the permalinks.

+ H1 tag – The title of the article.

+ Tags H2, H3.

+ Opening paragraph.

+ The ending.

+ Alt tags of images.

+ Description of the article (meta description tag).

Instead of spamming the main keyword, you can diversify your secondary keywords and semantic keywords (LSI keywords).
2.5 Title tags (H1, H2, etc.)
One of the easiest and most common methods is to use clear headings to break down sections of text.

The title tag should be arranged in descending order from H1-H6, with the H1 is the most common title.

What is sub-title in One page SEO?

2.6 Internal Links ( Internal Links )

In case, you don’t have time to dive into link building. Internal links (Internal Link) can be a good place to start your help pages found.

Internal link (Internal link)
Internal link (Internal link)

2.7 Duplicate Content

Our SEO Mistakess study found that over 45% of websites has some pages  duplicate content and 50% web sites have the duplicate titles. This will make the reputation in the eyes of Google not high, no monopoly value.

Duplicate Content
Duplicate Content

2.8 What is On page SEO – How to optimize Crawlability on SERPs

Make sure your site is not blocked from being crawled. Otherwise, you will be doing all the SEO work for nothing. To put it simply, Google bot can’t get information from your website, your website will not show up on search engines.

To do so, check to make sure you’re avoiding the following situations that could reduce crawlability:

  • Link is broken.
  • Not enough internal links.
  • Explicitly missing webmap.xml.
  • Implemented no index tag.

2.9 Page load speed

In SEO, page load speed plays an important role. It wasn’t even a second – it was the millisecond that forced the user to leave the site.

There are a lot of simple delay reasons like large sized images. In other more serious cases, including problems with your server.

Page Load Speed ​​- What is Onpage SEO?
Page Load Speed – What is Onpage SEO?

Here is a quick list of things that can slow down your page speed:

  • There is a large amount of HTML on the page
  • Chain and loop redirects
  • Uncompressed Javascript or CSS files
  • Large Javascript or CSS file

2.10 Mobile-Friendliness

Designing and developing a mobile website requires a lot of time and effort. This is not done in a day, but the results will be well worth what you spend.

Mobile-Friendliness
Mobile-Friendliness

Mobile-friendly websites have always been strongly prioritized by Google in the SERPs. Since Google official switched the mobile indexing in 2020.

2.11 Readability

Readability depends on various factors. Not only the style and grammar but also the design and structure of the text. Anything can affect a user’s perception of readability.

If you want to check the legibility of your text, there are several SEO tools that can help.

Readability - What is Onpage SEO Optimization?
Readability – What is On page SEO Optimization?

SEMrush On Page SEO Checker  helps you ensure that your content is no less readable than your competitors.

2.12 Video Content ( Video Content )

Adding video to your page can also help structure the page and get more attention. It also engages audiences with visual and audio content.

Although video will not increase SEO for your page like Internal linking or placing keywords in the Title, it is used to satisfy the user’s intent.

 Video Content (Video Content)
Video Content (Video Content)

Some people like videos and some people like reading texts. This depends on the reader’s search intent.

2.13 Image Optimization What is Onpage SEO?

Images are very large can slow down your website speed. Effectively limit the user’s experience, making students unhappy.

So make sure the image file size is small but still clear. A good rule of thumb is to try to match your images to the maximum display size on your site.

Descriptive image filenames and ALT tags can help images appear on Google image search results.

Some content management systems will have a built-in field for entering the alt tag when you upload an image

example;

Optimizing images to help improve SEO
Optimizing images to help improve SEO

2.14 Social Sharing Buttons

If a celebrity or influencer shares or reposts your content. This will greatly increase the amount of traffic.

Social Media
Social share button

2.15 Markups

There are many SEOer asking what is Schema Markup optimization on Onpage SEO. We’ve already talked about the importance of how your content SERP looks. Implementing markups can increase your CTR. The data can be applied to different types of content no matter what topic you are covering.

What is Onpage SEO - Schema markup
What is Onpage SEO – Schema markup

Take a look at this great example. Both sites are using Schema markup to provide more information to the user: List of ingredients, rating, cooking time.

2.16 Content length

You have to make sure your content is long enough, for readers and search engines, but that the exact content length is “perfect”.

 Content length
Content length

A  recent study  found that the average word count of content on the top web pages of Google is around 1400. However, research the Intent Content of your niche specifically. Consider the top 10 articles with the same keyword and decide the number of words based on the competition

3. Conclusion What is Onpage SEO?

Above are all the Onpage SEO Checklist that we can recommend and are working on. We will update more from time to time, so don’t hesitate to leave a comment below about the content.

Currently, the question of what is Onpage SEO, you must have understood more about it. If you still have many difficulties, please contact our SEO service right away. Any questions about SEO will be answered quickly and enthusiastically.

 

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